Formula 1
A campaign with a clear and powerful message: the greatest moments in sport happen live, and they only happen once.
Campaign
Social
The creative concept centered around a solitary F1 car zipping past the camera at electrifying speed, capturing the pure essence of being there in the moment. The locked-off side view of the track was key to emphasizing the intensity of live action, contrasting the usual broadcast style where the camera tracks the car.
Initially, the vision demanded filming on location at world-famous race tracks to achieve authenticity. But with the pandemic grounding those plans, we turned to a fully VFX approach. This pivot proved to be a blessing in disguise. The VFX execution allowed us to push boundaries—crafting pristine, cinematic visuals that heightened the adrenaline and elegance of the moment in ways that even real-world shoots couldn’t achieve.
The short-form videos were tailor-made for social platforms, where speed and impact are everything. The high-octane energy of the car flying past the frame, paired with the "blink-and-you'll-miss-it" urgency of the slogan, was a perfect fit for social audiences.